Alagasco
In our new work for Alabama's largest natural gas company, we wanted to talk about natural gas in a new way.
For too many years, natural gas suppliers have tried to appeal to consumers with mind-numbing dollars and cents arguments, and hair-splitting feature comparisons.
We set out to form an emotional bond with the consumer, not with gas (who wants to hug a water heater?) but rather, with heat.
(Worth noting: Unlike deregulated states, in Alabama, our client's only competition is the electric company. So our job was to build an argument for the category, rather than to differentiate between providers.)